I recently came across Smartworld Elie Saab Residences, and it caught my attention because it’s not positioned like a typical residential project. Instead of focusing only on size or amenities, this development seems to emphasize design identity and branded living, which is still relatively new in the Noida real estate market.
From what I’ve read, Smartworld Elie Saab Residences is located in Sector 98 Noida, close to the Noida–Greater Noida Expressway. Connectivity appears to be one of its strong points, especially for people commuting toward Delhi, South Noida, or business hubs along the expressway. The surrounding infrastructure also seems to be improving steadily.
What makes the project interesting is the association with Elie Saab, a globally recognized fashion and design name. The idea of residences inspired by an international design house raises a few genuine questions:

• Does branded design actually add long-term value?
• Is this more about lifestyle appeal or future investment potential?

I’m curious to hear opinions from people who’ve researched or visited Smartworld Elie Saab Residences.How do you see branded residences performing in NCR over the next 5-10 years compared to traditional luxury projects?