Branded residences are becoming more common in Indian metro cities, and Smartworld Elie Saab Residences is one of the projects driving this change in Noida. The collaboration with a global luxury brand gives the project a unique identity focused on design consistency and premium finishes.
From a buyer’s perspective, Smartworld Elie Saab seems aimed at people who value aesthetics, planning, and long-term livability rather than short-term gains. Sector 98 Noida also benefits from its proximity to expressways and commercial hubs, which adds to its residential appeal.
Would be interesting to know how others see branded homes evolving in NCR fad or future standard?