I’ve been reading about the rise of branded residences in India, and Smartworld Elie Saab Residences caught my attention. It seems to be part of a growing trend where global design brands collaborate with real estate developers to create lifestyle-focused homes.
From what I understand, Smartworld Elie Saab focuses heavily on design aesthetics, interior detailing, and a premium living experience rather than just size and amenities. Sector 98 Noida itself is emerging as a well-planned residential zone with improving connectivity and infrastructure.
I’m curious to know what others think do branded residences genuinely hold better long-term value compared to traditional luxury projects? Is design branding becoming an important factor for end users and investors?
Would love to hear insights from people tracking Noida real estate closely.